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marketing Archives - Donna Santos Studio

Maximize Photos’ Impact for Website Design

Regarding using photos for website design, you need to know a few technical requirements you need to know.  Here are some key aspects and terms you would like to get familiar with to ensure there are no delays in … Read More

After The Photoshoot Process You Should Know About

After the photo shoot, what happens next? Start with a pat on the back! You’ve just accomplished something for your business. You might be asking, what happens next? After you walk out that door, what exactly happens to take … Read More

How To Have A LinkedIn Banner Photo That Catches Attention

A LinkedIn banner photo is one prime brand awareness real estate that often becomes an afterthought. Much like how we place importance to your professional business headshots and work experience, maximize your LinkedIn banner photo too! It’s a goldmine … Read More

Set Yourself Up for Success – Photo and Video Marketing

Video marketing questions: Have you identified your target niche? Is your customer’s buying funnel clear and established? Did you set the right visual content to portray your message at each stage of the funnel? If you answered yes to … Read More

3 Easy Ways to Define Your Target Audience Specifically for Your Next Photo or Video Project

How do you define target audience in a video marketing campaign? This is one of the few things that can be overwhelming at the beginning. But a sound video marketing solution can make all the difference. Sometimes months can … Read More

Content Creation in Desperate Times: 5 Places to Look for Brand Stories

Is content creation a problem in your business? The way we see it, running out of content is a symptom of lack of preparation and planning. Even if content creation is your priority, it’s the first thing that goes … Read More

Business Headshots – Winning Guide from Start to Finish

Business headshots are essential in business. But just how valuable are they? These questions are often asked:  Are you trying to establish a credible business presence? But you find that DIY Selfies is not going to cut it in … Read More

Inspiration By Donna

How do I find inspiration?

As a photographer, I don’t have the luxury to wait until an inspiration hits me. I always seek out ways to inspire myself so that my work doesn’t go cold. Although most of the time … Read More

Checklist Before You Even Think About Video

A video might look easy to create. You might think you only need a phone call, an email, or a text message to request a video production. In reality, it takes numerous steps from beginning to completion. These pre-production preparations … Read More

Best Content Strategy for Your Business for Photo and Video

Start With Content Strategy

If your business is intent on growth, you only need to start with one thing: content strategy. A solid content strategy can do more than market and promote your business. It speaks to your target audience … Read More