Many business-to-business (b2b) companies are planning their marketing strategies for next year and are missing a prime opportunity for using the last few weeks of the year for their corporate photography needs.
Take advantage of the holiday season and … Read More
Product launches are exciting. They generate interest in a company, attract attention to a new product, or solidify a company’s place in the marketplace. However, it can be difficult to find the balance of when to launch and when … Read More
One of the most important documents a publicly traded company produces is its annual report. Although financially driven, annual report photography is an important component in this publication.
The annual report is an opportunity to both report on what the company … Read More
3 B2B Product photography lessons from B2C brands
Studies have repeatedly demonstrated the impact photos have on us. We’ve all heard that a picture is worth 1000 words.
Whether purchasing a B2B product or B2C product, people are people and people are … Read More
Planning for a product photography shoot may seem fairly obvious: Select the objects to be photographed. Hire a professional photographer to take the photos. Use in ad campaigns. It seems rather straightforward and easy.
As a result, because it ‘seems’ so easy, … Read More
There’s no denying the reality: corporate photography and videography has changed the face of content creation. Add a relevant photo to the content your company produces and 65% more of the information is retained by the reader.
As companies … Read More
A professional corporate photographer can capture images that enhance a company’s brand, connect with clients and communicate the company’s vision. But when planning a company website, when should you hire the photographer? Is it at the beginning of your website planning? … Read More
One of our clients, Ebby Rane, a producer of high-end luxury luggage, is an excellent example of a well-executed product photography strategy.
An important element of Ebby Rane’s successful photo shoot was the preparation and planning that went into the … Read More
Carefully constructed images can compel people to act, engage the audience in communication, create memorable connections and increase sales. The evidence has you convinced: you need new images for your marketing and advertising efforts. Maybe you’ve been using stock … Read More
IMAGES ARE POWERFUL
Look around your world and see for yourself. Good photos do matter. In an age of information overload, the images you use on your website, in your brochures, flyers and ad campaigns or even on your business cards … Read More
