The task seems simple enough: hire a photographer to capture photos at your company’s up-coming event. Before you hire just any professional for the day, there are a few important things to consider. You want to be certain your corporate event photography … Read More
3 B2B Product photography lessons from B2C brands
Studies have repeatedly demonstrated the impact photos have on us. We’ve all heard that a picture is worth 1000 words.
Whether purchasing a B2B product or B2C product, people are people and people are … Read More
Planning for a product photography shoot may seem fairly obvious: Select the objects to be photographed. Hire a professional photographer to take the photos. Use in ad campaigns. It seems rather straightforward and easy.
As a result, because it ‘seems’ so easy, … Read More
Unlike passing advertising fads, using video to convey messages and information is here to stay. Despite the growing popularity of video in every aspect of life, however, many business owners are still reluctant to add videography to their digital … Read More
There’s no denying the reality: corporate photography and videography has changed the face of content creation. Add a relevant photo to the content your company produces and 65% more of the information is retained by the reader.
As companies … Read More
A professional corporate photographer can capture images that enhance a company’s brand, connect with clients and communicate the company’s vision. But when planning a company website, when should you hire the photographer? Is it at the beginning of your website planning? … Read More
One of our clients, Ebby Rane, a producer of high-end luxury luggage, is an excellent example of a well-executed product photography strategy.
An important element of Ebby Rane’s successful photo shoot was the preparation and planning that went into the … Read More
Carefully constructed images can compel people to act, engage the audience in communication, create memorable connections and increase sales. The evidence has you convinced: you need new images for your marketing and advertising efforts. Maybe you’ve been using stock … Read More
It has been said that a picture is worth a thousand words. Gripping images become part of daily conversation and interaction, filled with emotion and nuances. It’s one reason that including photos in marketing efforts is so successful – … Read More
Storytelling has become a marketing buzzword, and describes a form of communication that attempts to engage the customer on an emotional level. This is accomplished by establishing a connection with viewers through images and words, eliciting a response from … Read More
