TESTIMONIAL VIDEO
One of the most powerful marketing tools available to businesses are Testimonials. An endorsement from a satisfied customer can speaks volumes about your business.
Wu Xing Martial Arts understands this concept very well and have opted to use this technique rather than to simply talk about their company and services. To make it more powerful, these [...]
VIDEO-CASE STUDY
Dr. Tanya Smith has a unique specialty. She combines a western approach with eastern medicine and discipline to the arena of fertility.
Dr. Smith is very passionate about what she does and has a wealth of knowledge that she wanted to communicate in her video. My role during pre-production was to pick out key messages that potential [...]
EFFECTIVE SALES VIDEO
Bebo Mia, a team of doulas here in Toronto, wanted to connect with potential clients in a genuine, meaningful, emotionally-engaging way. We all agreed that video would be the best way to communicate who they are and what they are all about.
Natasha, Bianca, Amanda and I had a lengthly discussion in person and by e-mail [...]
4 BIZ VIDEO IDEAS
A professional video can help you reach new clients, convince investors, inspire and inform staff, convert prospects into consumers, and ultimately, make more money for your business. Here’s a primer on four different types of business videos and how to make them work for you.
The Conversion Video
The main message of a conversion video is “Take [...]
LIGHTING DESIGN
A few months ago, I was collaborating with Robert Howard of Orbit Creative on a few stock videos for submission to agencies such as iStock, Pond5 and Shutterstock. It was a great experience, lighting subjects in different situations. It’s a start but I’m really considering offering a lighting design or consultation for people who knows [...]
VIDEO PROFILE
Here’s another example of a recent work I’ve done with Diane Craig of Corporate Class Inc. I tried to stay faithful to her brand and website colors palette, customized the lighting for a polished look.
Here’s what she’s got to say:
“I wanted a new video for my website. The one we currently had, which had
been recently [...]
HOMEPAGE VIDEO B&A
Tad Hargrave is a charismatic marketing pro, conducting workshops nationwide geared towards holistic, green and social-conscious businesses. A few months ago, I saw a ‘home-made’ homepage video that he posted on his website – he told me he wants to make it better and I agreed that it needed improvement, so we decided to collaborate on [...]
PRECIOUS LIFE
Kathy was a young mother, seperated from her husband, with 3 Beautiful Children. She had been living with aggressive brain cancer for 5 years. Whe she was referred to Heart House Hospice, at this time her illness was very advanced and she had less then 12 months to live. Kathy and her [...]
I AM…
I value each photo shoot I do with women, especially. I know that underneath the excitement, there is a little wish that this photo session will make this person feel a hundred million bucks. With pampering from the make-up artist, from the attention I give – the wish becomes a reality.
After the session, everyone’s happy [...]