EFFECTIVE SALES VIDEO
Bebo Mia, a team of doulas here in Toronto, wanted to connect with potential clients in a genuine, meaningful, emotionally-engaging way. We all agreed that video would be the best way to communicate who they are and what they are all about.
Natasha, Bianca, Amanda and I had a lengthly discussion in person and by e-mail [...]
4 BIZ VIDEO IDEAS
A professional video can help you reach new clients, convince investors, inspire and inform staff, convert prospects into consumers, and ultimately, make more money for your business. Here’s a primer on four different types of business videos and how to make them work for you.
The Conversion Video
The main message of a conversion video is “Take [...]
LIGHTING DESIGN
A few months ago, I was collaborating with Robert Howard of Orbit Creative on a few stock videos for submission to agencies such as iStock, Pond5 and Shutterstock. It was a great experience, lighting subjects in different situations. It’s a start but I’m really considering offering a lighting design or consultation for people who knows [...]
VIDEO PROFILE
Here’s another example of a recent work I’ve done with Diane Craig of Corporate Class Inc. I tried to stay faithful to her brand and website colors palette, customized the lighting for a polished look.
Here’s what she’s got to say:
“I wanted a new video for my website. The one we currently had, which had
been recently [...]
HOMEPAGE VIDEO B&A
Tad Hargrave is a charismatic marketing pro, conducting workshops nationwide geared towards holistic, green and social-conscious businesses. A few months ago, I saw a ‘home-made’ homepage video that he posted on his website – he told me he wants to make it better and I agreed that it needed improvement, so we decided to collaborate on [...]
PRECIOUS LIFE
Kathy was a young mother, seperated from her husband, with 3 Beautiful Children. She had been living with aggressive brain cancer for 5 years. Whe she was referred to Heart House Hospice, at this time her illness was very advanced and she had less then 12 months to live. Kathy and her [...]
I AM…
I value each photo shoot I do with women, especially. I know that underneath the excitement, there is a little wish that this photo session will make this person feel a hundred million bucks. With pampering from the make-up artist, from the attention I give – the wish becomes a reality.
After the session, everyone’s happy [...]