INSPIRATION
When I’m looking for inspiration for work, I usually look at art, magazines, architecture, videos and almost everything outside my world. It is only when I saw this video of a courageous woman who have made a difference in her life by doing what makes her happy without reservation, facing fear and appreciating life at [...]
DIY HOLIDAY PHOTOS
The holiday season is upon us! For any of you camera enthusiasts out there, this is the perfect time to put those cameras to good use. Use photos to show and tell people about your holiday traditions, whatever you celebrate this time of year. It’s the perfect time to take advantage of the free on-camera [...]
WHAT TO WEAR
Throughout your career you’re going to need to have a corporate portrait or headshot taken for a press kit, the company website, the annual report or a dozen other reasons. What you wear and how you prepare for your photo shoot will determine how effective and professional your resulting photo will be. The following tips [...]
STOCK VS. CUSTOM
There are two main sources of photographs licensed for business use: stock photos and hired photographers. Stock photos are generic photos of people, places and things licensed for commercial use and available to anyone who wants to use them. Hired photographers shoot unique photos that personalize a client’s brand, business and projects.
Benefits of Stock Photography:
There’s [...]
BRAND & IMAGES
IMAGES ARE POWERFUL. Look around your world and see for yourself. Good photos do matter. In an age of information overload, the images you use on your website, in your brochures, fliers and ad campaigns or even on your business cards do three critical things:
Photos brand you fast and deep. Because [...]
HOLY MAKE-OVERS!
Cruise around these photos, guilt-free.
My clients (shown here) are smart. They realized that their unprofessional headshot is not working for their business. When looking at these photos, see which person would you trust more – the one on the left or the right?
Make-up by Sigi Bloomberg
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EFFECTIVE SALES VIDEO
Bebo Mia, a team of doulas here in Toronto, wanted to connect with potential clients in a genuine, meaningful, emotionally-engaging way. We all agreed that video would be the best way to communicate who they are and what they are all about.
Natasha, Bianca, Amanda and I had a lengthly discussion in person and by e-mail [...]
APPRECIATION
I got a basket full of chocolates delivered to the studio the other day and it’s from one of my clients! It wasn’t necessary as all of my clients really express their appreciation for the work but I have to admit, it’s heart-warming to be appreciated when it’s expressed like this. Thanks Thavajinee and Ranga!
Thavajinee [...]
OPRAH+BENJAMIN
Benjamin Moore is a paint company that really knows how to use YouTube. They have a channel of professionally-shot videos that inspire with colour suggestions, that educate with quick demos for different and creative paint techniques, and that tells stories to make consumers and employees feel good.
See this example:
Despite the technical improvements that could’ve made [...]
CONSISTENCY
Pink Elephant Communications is one of my clients in Toronto and one of many things I like about this company is its consistency. From web design to the tone of their communication pieces to the types of projects that they do – all are tied in together really neatly.
Carrie Klassen, who is the wonderful woman [...]
SURPRISE
I was recently shooting with Daniel. Daniel describes himself as a ‘Renaissance Man’. I asked him to elaborate what he does, and he speaks in the third person.
“Medical research; often thankless toil — searching for answers to miniscule questions that only rarely lead to large discoveries. Shining a light on this noble work is one [...]
BIZ SOLUTIONS
3 Common Business Problems Solved by Using the Right Photography
We are living in an age of information overload and as a result we are all developing faster and stricter personal “filters” for the stimuli coming at us. We skim instead of reading and only allow our attention to be drawn to content that most meets [...]
HOSPICE AWARD
YOUNG PROFESSIONAL PHILANTHROPY AWARD – Thank you to Heart House Hospice for this humbling award. I have never thought in my life that I will be photographing people who are in their end of life. Doing my volunteer work for the hospice has brought me to an ultimate place of humility, knowing that I will be [...]
INSPIRATION
Oh Papa… When we were kids, my sister and I used to prank people with photos. My dad loved the ‘double exposure’ effect where he takes one exposure while covering half of the lens and taking another one exposing the other half and covering the exposed half of the film. He applied this special effects while [...]
SOUL OF YOGA
When I was approached by a good friend Tracey Soghrati, to photograph her in yoga poses, I thought it will be very easy…until she told me that she wanted yoga photos that she hasn’t seen before and she said she’s seen LOTS! (gulp!). That was a big challenge but what will ultimately make this yoga [...]