Benjamin Moore is a paint company that really knows how to use YouTube. They have a channel of professionally-shot videos that inspire with colour suggestions, that educate with quick demos for different and creative paint techniques, and that tells stories to make consumers and employees feel good.
See this example:
Despite the technical improvements that could’ve made to make this video a really compelling story material, what they’ve done really well is created a feel-good partnership and a story.
Improvement that could’ve added color to this video:
1) Background Music
2) Better Lighting
3) Before and After Shots
4) B-roll of volunteers
5) Graphics / Titles
6) Duration – it can be shorter
7) Where’s Oprah?
What good deed could your business talk about?