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Archive for January, 2011

OPRAH+BENJAMIN

OPRAH+BENJAMIN

Benjamin Moore is a paint company that really knows how to use YouTube. They have a channel of professionally-shot videos that inspire with colour suggestions, that educate with quick demos for different and creative paint techniques, and that tells stories to make consumers and employees feel good.
See this example:

Despite the technical improvements that could’ve made [...]


CONSISTENCY

CONSISTENCY

Pink Elephant Communications is one of my clients in Toronto and one of many things I like about this company is its consistency. From web design to the tone of their communication pieces to the types of projects that they do – all are tied in together really neatly.
Carrie Klassen, who is the wonderful woman [...]


PHOTO SHOOT

PHOTO SHOOT

Behind the Scenes
Here’s a sneak peak in one of the photo shoots I’ve done recently. It was a great collaboration between the creative people on set and with the clients who have come together to have their business headshot done for that day. Great energy. This headshot day is brought to you by Rhonda Page [...]


VIDEO PROFILE

VIDEO PROFILE

Here’s another example of a recent work I’ve done with Diane Craig of Corporate Class Inc. I tried to stay faithful to her brand and website colors palette, customized the lighting for a polished look.

Here’s what she’s got to say:
“I wanted a new video for my website. The one we currently had, which had
been recently [...]


HOMEPAGE VIDEO B&A

HOMEPAGE VIDEO B&A

Tad Hargrave is a charismatic marketing pro, conducting workshops nationwide geared towards holistic, green and social-conscious businesses. A few months ago, I saw a ‘home-made’ homepage video that he posted on his website – he told me he wants to make it better and I agreed that it needed improvement, so we decided to collaborate on [...]